In order to use your personal information as described in this policy, we rely on a number of legal bases including:
Contract based processing of your personal information:
a. We may use your information to carry out our obligations arising from any contracts entered into between you and us and in order to provide the Services to you.
b. We may use your contact details to contact you for your views on our services and to notify you occasionally about important changes or developments to our website or to our services.
Consent based processing of your personal information:
a. We may use your contact information to provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you. We may contact you by electronic means (e-mail or SMS).
Processing of your personal information for our Legitimate Interests:
a. We may use your personal contact details to pursue our legitimate interest of informing our users about other goods and services we offer that are similar to those that they have already purchased or enquired about. This is in accordance with the ‘soft opt-in’ PECR exemption and applies only to users who provided their details during a transaction pre-dating this privacy policy.
b. It is in our legitimate interests to use personal data to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes.
c. It is in our legitimate interests to use personal data to improve our site to ensure that content is presented in the most effective manner for you and for your computer.
d. We want to keep our site safe and secure for everyone, and may use your personal information to pursue our legitimate interest of ensuring the security of our Services.
e. It is in our legitimate interest to use personal data to understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you.
f. We may use personal data to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them. This processing is necessary to pursue our legitimate interest of providing our users with the best service possible.
g. We may use geolocation data to determine the city where you are located in order to define the settings of our Site and to determine which services are available to you, and to provide you with relevant advertising. This processing is necessary to pursue our legitimate interest of providing our users with the best service possible. We will not share your current location with third parties. If you do not want us to use your location, you should turn off the location services in your devices settings.
h. We may combine information we receive from other sources with information you give to us and information we collect about you, in order to pursue our legitimate interest of managing our data effectively. We may use this combined information for the purposes set out above.
Legal Obligation based processing off your personal information: We may need to process your personal information to comply with a legal obligation, a court order, or to exercise or defend legal claims.
Vital Interests based processing of your personal information: It may occasionally be necessary for us to process your personal information to protect your vital interests, or those of others.